| PPP | NRR | Avg Prem | GRR | ||||||||||||
| ID | Type | Description | Mrkt Metric | CR | Prem | Diff | NRR | Sig | Premium | Sig | GRR | Sig | Conv | Cost | Mailed |
| 713 | Control | RRD Contemporary SCB 9x12 | (233,420) | $0.31 | 0.030% | $1,014 | 0.037% | 82% | $528 | 3,939,071 | |||||
| Test | RRD SCB Labels 9x12 | (251,214) | N | $0.27 | -11.6% | 0.024% | Y | $1,113 | N | 0.032% | Y | 76% | $522 | 811,516 |
![thumbnail of C2_2019_GIWL_SCB_Labels_[Member]_GEN_](http://www.dmcreativelibrary.jeffrosshost.com/wp-content/uploads/2020/02/C02_2018_RRD_GIWL_SCB_GEN-pdf.jpg)
| Test ID | 713 | Hypothesis | |
| Status | Current | ||
| Test Type | Test [Backtest] | ||
| Target(s) | Member, Non-Member | ||
| Comments | |||
| Components | OE, Letter, Brochure, Application, Labels, BRE | ||
| Segmentation | Aspirers | ||
| Stat 1 | Random | ||
| Stat 2 | Random |