TERM
GIWL
MLTA
ACC
Creative Briefs
Fulfillment Kits
Competitor
Search
TERM
GIWL
MLTA
ACC
Creative Briefs
Fulfillment Kits
Competitor
Search
Direct Mail Creative Library
Campaign
C03
Year
2018
2019
Vendor
ADMR
RRD
Test Type
Control
Back-Test
New Creative
Status
Current
Retired
Product
ACC
GIWL
MLTA
TERM
Size
#10
9×12
Target
Member
Non-Member
Segment
Aspirers
Stabilizers
TERM PREFERRED #10
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Website
GIWL State Checkboxes Labels 9×12
LAST MAILING:
• C5 2019
• QTY: 811,516
• PPP: $0.26
GIWL Contemporary SCB 9×12
LAST MAILING:
• C3 2019
• QTY: 3,939,071
• PPP: $0.31
TERM Notice of Eligibility NLR 9×12
LAST MAILING:
• Campaign
• Quantity
• PPP
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